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Services
Services
Demographics
Not all demographic studies are created equal. Being that we are the industry leaders in the
areas of tracking data and statistics, our demographics are the most accurate and detailed
that you will find. Before the investment of exhaustive planning hours in project conception and
development a detailed analysis of the region should be done. This is the most detailed
demographic reporting that you will ever see. Click here for more information.

Business Plan Analysis
Will your business plan stand up to the intense scrutiny of sophisticated bankers and
investors? Are you worried that your business plan does not address the most salient
concerns of your plan's audience? Interested to find out where your plan will stack at the bank?

The Business Plan Review provides the insightful, candid and customized suggestions you
need to instantly improve your existing business plan, and improve your chances of impressing
those in the investment and lending communities.

We read your business plan cover-to-cover and offer specific section-by-section feedback to
improve its organization, presentation, content and appeal. We pinpoint specific areas of
strength and weakness and include detailed recommendations for improvement.

Customized Business Plan Service
Meet the expectations of professional investors and lenders with ease. We assist
entrepreneurs and business owners in preparing plans to present their business concepts to
investors, lenders and other strategic parties. We will facilitate a comprehensive business
planning process that results in a well-organized, powerfully written and fully customized
business plan. You provide the information and we eloquently put it together. Click here for
more information.

Feasibility Study
The single most important task in the development phase of any club project is proving the
validity of the business concept, in other words, will the demographics support a facility that
will elicit an optimal return on Investment (ROI). This process includes a site visit and a
comprehensive market analysis to see if it even warrants a facility of the planned size, or
depending on the competition in the area, one at all. It gives you the ability to develop a project
based on real information, real statistics rather than a perception of the area.

Snapshot Feasibility Study
This program provides the same comprehensive report as the Feasibility Study without the
consulting visit. Telephone meetings will be held to discuss the area and specific homework
will be given to the client to be completed. This homework will be analyzed and dissected by
your consultant to evaluate the market.

Start-up Consulting Program
The Start-up Consulting Program includes the Demographic Reports, Business Plan Service,
and Feasibility Study, It also includes the most comprehensive Start-up Consulting Program
you will find anywhere in the fitness business. This program also includes the IHRSA Business
Development Program and their Nine Books on the development phase of a health club.

Snapshot Start-up Consulting Program
This program includes the same options that are included in the Start-up Consulting Program
except that the Feasibility Study is exchanged with the Snapshot Feasibility Study.

Business Valuation
I am looking to buy a gym or sell my gym and need to know how much the business is worth.
This question comes up often in an owner's business life. Banks, investors, current partners,
potential buyers, divorce and other legal aspects all need a realistic valuation of a business.
There are many factors that make the fitness industry different than a typical business,
therefore, many of the traditional methods to valuate a health club may not apply.

On-Site Consulting
Many of the owners who attend our workshops want personal help beyond what we can offer in
the group settings. A consulting visit gives an owner someone to talk to, to set a course for the
business, and to get immediate help when it is needed from someone who knows the business
and what owners go through on a daily basis. Where are you at in the business, what are the
weaknesses, what should you do next, and the first steps you need to take to get the
business on track for the highest financial success are all part of a consulting trip.

On-Site Sales Training
Develop an in-depth Membership Sales System in your club and sell more every day. Receive
a complete sales system from A to Z, including handling info calls, making appointments,
giving an education-based tour, presenting prices, effective prospect follow-up and how to
maintain a dynamic sales process over the long term.

Telephone Consulting
Private phone time is available for owners and managers. Monthly coaching programs are also
available on a first come first served basis. This program may be as basic as using the time to
answer specific questions, hash ideas and concepts out or drawing out a detailed monthly
coaching program on specific issues in the club. Many use telephone consulting randomly
every week to get specific questions answered or bounce ideas around on day-to-day
operations issues that come up.

Complete Club Support
We offer an all-inclusive Complete Club Support System. Everything you need to generate
more revenue is provided in one low monthly fee. This program provides it all. Develop a
fool-proof marketing campaign, implement amazing membership drives, dramatically increase
profit center revenue, manage the club by the numbers, and troubleshoot problems and issues
that every club operator faces at least once in their lives.

The Complete Club Support System is an in-depth education prgram intended to develop the
systems and strategies necessary to train and manage staff, get more prospects through the
door, sell more memberships, and make more money in your profit centers. Click here for more
information.